The Marketing and Branding Supervisor is a key role
within Braxtone Group, responsible for maintaining and enhancing
the company's brand image. This individual will oversee design
functions and manage public relations tasks, ensuring consistent
and positive representation of the brand. Reporting Line : Chief
Operating Officer Job Description : Brand Management : Develop and
implement branding strategies to strengthen the company's market
presence. Oversee the creation and maintenance of brand guidelines,
ensuring all marketing materials align with these standards.
Monitor market trends and analyze competitors' branding strategies.
Plan the social calendar for each social platform and execute it on
a routine basis. Represent Braxtone Group professionally at public,
industry and networking events to enhance brand visibility and
relationships. Develop, implement and continuously refine
comprehensive branding and marketing strategies to enhance Braxtone
Group’s market positioning and visibility. Design Oversight :
Supervise the design team, providing direction and feedback on
various projects. Collaborate with external agencies for
specialized design needs. Ensure all design outputs are visually
appealing and aligned with brand identity. Develop and create
internal and external marketing materials and collaterals (business
needs for new documents, event leaflets, non-standard
proposals / presentations, etc.). Public Relations Management : Manage
all PR activities, including press releases, public announcements,
and media relations. “Plan, organize, coordinate and attend
corporate events, exhibitions, conferences, launches and PR
Activities” Coordinate with Braxtone's different business divisions
to ensure PR strategies complement marketing initiatives. Handle
crisis communication and reputation management. Government
Relations : Act as the primary point of contact for all interactions
with government entities. Ensure compliance with all relevant
regulations and laws in marketing practices. Build and maintain
positive relationships with government officials and agencies.
Educational, Skills, and Experience : Bachelor’s degree in
marketing, Communications, or related field. Proven experience in
marketing, branding, or a related role. Additional Eligibility
Qualifications Strong interpersonal and communication skills and
working effectively with a wide range of constituencies in a
diverse community. Have a comprehensive understanding of social
marketing and PR. Advanced writing and editing skills in English
and Arabic Effective verbal and written communication
skills.
Marketing and PR Supervisor Braxtone Group • Karachi, Pakistan