Meta Ads Specialist

No Joke MarketingQuetta City Tehsil, Balochistan, Pakistan

17 hours ago

Job description

We’re looking for a high-performance Meta Ads Specialist who can take full ownership of client campaigns, strategy, build optimization and scaling.

This is not a junior “button pusher” role.

This is for someone who knows how to think, diagnose, and improve performance across multiple accounts while driving profitable growth.

If you’re confident in your ability to deliver results and want to be the person in charge of the paid media function, this role is for you.

What You’ll Do

Build, launch, and manage Meta campaigns across multiple client accounts
Develop paid media strategies based on client goals
Run audience, creative, and funnel testing
Optimise campaigns daily / weekly for ROAS, CPL, CAC & lead quality
Manage tracking, pixel setup, naming conventions & UTM structures
Analyse performance data and proactively surface insights
Identify issues early (creative fatigue, funnel drop-offs, tracking gaps)
Collaborate with the content, web, and account management team
Prepare simple monthly reports + Loom breakdowns clients can understand

What Success Looks Like (First 90 Days)

You :

Own 10-20 client ad accounts confidently

Improve ROAS, CPL, or lead quality across the majority of accounts

Develop testing frameworks and optimisation rhythms

Bring stability and structure to the paid ads department

Build predictable performance across accounts

Communicate proactively with account managers

You’ll be the go-to paid media expert inside the agency.

Requirements (Must-Have)

3+ years running Meta ads (agency experience preferred)

Multi-location or local service business experience

Proven ability to achieve ROAS, scale campaigns, and reduce CPL

Strong understanding of :

Tracking (Pixel & Conversion API)

Funnels & attribution

CBO / ABO, DCT, retargeting, creative testing

Confident analysing data and turning it into clear actions

Strong communication skills, written and verbal

Able to manage multiple accounts and deadlines

Ownership mindset, you take responsibility for results

Nice-to-Haves

Experience with TikTok or Pinterest ads

Landing page / CRO understanding

Experience with Hyros / other tracking tools

Experience using AI tools for creative ideas & testing

What We Offer

Full-time, remote role

Stable long-term position with room to grow into a lead role

Supportive team and clean systems

Clear expectations and autonomy

Opportunity to shape our paid media division

How to Apply

Send :

Your resume with information about you and your previous roles

A brief intro about your paid ads experience

Two or three real client results you’ve generated (ROAS, CPL, scale achieved)

The tools you use day-to-day

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Meta Ads Specialist • Quetta City Tehsil, Balochistan, Pakistan