Digital Marketing Specialist

Job Description

Typical responsibilities include :

• Manage accounts to stay active and make a presence.
• Guiding the designing team in creating the content, including text posts, videos, and images for use on social media.
• Increase followers organically on social media accounts.
• Understand the value of different projects and promote them as and when needed.
• Analyze paid media campaigns to develop, execute, test, and report on paid media strategies of Social Media.
• Prepare weekly paid media performance reports and recommendations.
• Measure and track site ranking factors, keywords, internal and external links, and site content.
• Perform SEO audits and drive the implementation roadmap of on-page and off-page optimization.
• Implement SEO tactics and ensure that sites are search-engine-friendly.
• Conduct keyword research and identify opportunities to drive more qualified traffic through a coordinated search strategy alongside the paid media team.
• Plan, create and manage PPC campaigns across a variety of channels (Google Ads / Bing Ads etc.).
• Keyword research and management to optimize bids (add PPC keywords and negative keywords).
• Optimize bidding at the keyword, placement, device, geographic, demographic, and other levels.
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics).

Requirements :

Job Specification

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