Content Specialist (ZR-459)

We are currently seeking a talented and creative Content Writer to join our marketing team. This role is ideal for someone who understands U.S. market trends, lighting industry terminology, and SEO-driven content marketing. About Our Client We are a U.S.-based leader in manufacturing and distributing high-quality LED lighting solutions. With over 15 years of experience, we serve businesses nationwide through our extensive range of energy-efficient lighting productsfrom commercial and industrial fixtures to custom signage and solar-powered solutions. Responsibilities Write and edit compelling content for blogs, product pages, landing pages, press releases, and email campaigns. Develop marketing content that communicates technical LED lighting specifications in an easy-to-understand format. Create social media copy and captions tailored for platforms like LinkedIn, Instagram, and Facebook. Collaborate with our U.S.-based marketing team to align messaging with branding goals and seasonal campaigns. Optimise all content for SEO and customer engagement, using keyword research and Google Analytics. Assist in developing content for print materials, catalogues, case studies, and sales collateral. Stay updated on lighting industry news, standards (e.g., DLC, UL), and U.S. energy-saving initiatives. Must Haves 3-5+ years of proven experience in content writing or content marketing (B2B preferred). Prior experience with U.S.-based clients or writing for international markets. Strong research, writing, proofreading, and editing skills. Excellent understanding of SEO, content optimisation, and basic HTML is a plus. Familiarity with the lighting industry, electrical products, or e-commerce (preferred but not mandatory). Self-starter with excellent time management and communication skills. Comfortable working independently and collaborating across time zones. Other Details Job Timings : Night shift following US EST Office location : Off to Shahrah-e-Faisal, PECHS, Karachi

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