Marketing Specialist - Email And Influencer Marketing

Job Description : Key Responsibilities :

• Develop, manage, and optimize automated email flows (e.g., welcome, abandoned cart, post-purchase, win-back)
• Design visually compelling email templates using Canva and Klaviyo
• Plan and execute daily email marketing campaigns for promotions, launches, and customer journeys
• Analyze email flow performance daily and implement necessary adjustments to improve results
• Continuously build, segment, and refine email subscriber lists to improve targeting and personalization
• Monitor and report on key email metrics : open rate, CTR, unsubscribes, conversions
• Ensure full compliance with email regulations such as CAN-SPAM, GDPR, and industry best practices Influencer Marketing
• Develop and execute influencer marketing campaigns aligned with brand and growth goals
• Discover and vet relevant micro and macro influencers on platforms like TikTok and Instagram
• Manage the full collaboration cycle : outreach, onboarding, gifting, briefing, and contracts
• Track and report performance metrics (reach, engagement, ROI, conversions) on a weekly basis
• Organize and manage a library of UGC (user-generated content) for paid and organic use
• Stay up-to-date with social trends, hashtags, and platform algorithm changes Requirements :
• 1–3 years of experience in email marketing and / or influencer marketing
• Hands-on experience with Klaviyo, Canva, and email flow management
• Strong communication, creative, and organizational skills
• Understanding of key email marketing and influencer performance metrics
• Ability to manage multiple campaigns and timelines simultaneously What We Offer :
• Flexible work hours.
• Collaborative and supportive team
• Creative freedom and ownership of campaigns
• Growth opportunities in a fast-scaling brand Salary : 40K-80K depending on experience and skills NOTE : Only apply if you are comfortable with the budget for this role

Work Timings : 8 : 30AM - 4 : 30PM (Monday-Friday) Location : Block 3-A, Gulistan-e-Jauhar, Karachi. This is an on-site job. Job Specification :

Klaviyo or any other email marketing tool Extensive knowledge of email and influencer marketing

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