Marketing Automation Specialist

Job Title : Marketing Automation Specialist

Position Type : Full-Time, Remote

Working Hours : U.S. client business hours (with flexibility for campaign launches and reporting cycles)

About the Role

Our client is seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing campaigns. This role is responsible for managing workflows, lead scoring, segmentation, and reporting across marketing automation platforms. The Marketing Automation Specialist ensures campaigns are efficient, data-driven, and aligned with sales objectives to drive measurable growth.

Responsibilities

• Build and optimize automated nurture sequences, drip campaigns, and triggered workflows.
• Implement lead scoring rules to prioritize high-value prospects.
• Test workflow logic to ensure seamless execution.
• Design, test, and deploy email campaigns using platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo.
• A / B test subject lines, copy, design, and CTAs to improve open and click rates.
• Ensure email templates are responsive, accessible, and on-brand.
• Sync automation platforms with CRMs (Salesforce, HubSpot CRM, Zoho) for lead routing.
• Collaborate with sales teams to ensure lead handoffs are timely and qualified.
• Track attribution from campaign engagement through to revenue.
• Clean and maintain lead databases, removing duplicates and outdated contacts.
• Segment lists by persona, industry, geography, or behavior.
• Ensure compliance with GDPR, CAN-SPAM, and CCPA requirements.
• Monitor campaign performance (open, CTR, conversion, revenue impact).
• Create dashboards in HubSpot, Marketo, or BI tools (Power BI, Tableau).
• Present insights to marketing and sales leadership with actionable recommendations.
• Stay current on platform updates and automation best practices.
• Proactively suggest optimizations to improve ROI and efficiency.

What Makes You a Perfect Fit

Required Experience & Skills (Minimum)

Ideal Experience & Skills

What Does a Typical Day Look Like?

A Marketing Automation Specialist’s day revolves around building and optimizing campaigns that deliver qualified leads. You will :

In essence : you ensure that marketing automation runs smoothly, efficiently, and drives measurable business results.

Key Metrics for Success (KPIs)

Interview Process

#J-18808-Ljbffr