Google Ads Specialist

Recruitment Specialist @ c2o | Talent Acquisition, HR Operations

Position : Google Ads Specialist

Job type : Full time, on-site

About Us

c2o is a global HR and outsourcing partner serving businesses across the UK, US, and beyond. Our services cover recruitment, staffing, BPO, digital marketing, and technology solutions. Within our Marketing Department, we manage and execute campaigns for both our in-house and client brands. We’re looking for a skilled Google Ads & Performance Marketing Specialist to join our on-site team and help drive measurable growth through data-backed advertising strategies.

Role Overview

We’re seeking a strategic and analytical marketer who can build, manage, and scale Google Ads campaigns across multiple sectors, including HR, SaaS, transport, and recruitment. You’ll work closely with the Marketing Manager to optimize performance, control spend, and deliver consistent ROI across all paid channels.

Key Responsibilities

• Plan, launch, and optimize campaigns across Google Search, Display, Performance Max, and YouTube.
• Conduct in-depth keyword research and manage comprehensive keyword lists, including negative terms.
• Write, test, and refine ad copy that drives engagement and conversions.
• Monitor analytics and adjust strategies to improve CTR, conversion rates, and cost efficiency.
• Implement tracking and reporting through GA4, Google Tag Manager, and Looker Studio.
• Partner with content and design teams to refine landing pages and improve conversion performance.
• Produce weekly and monthly reports with actionable insights and recommendations.
• Stay updated on Google Ads trends, algorithm changes, and new platform features.

Skills & Qualifications

What You’ll Gain

Seniority level

Employment type

Industries

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