Digital Marketing Manager / Specialist

We are looking for a Digital Marketing Specialist to manage our in-house marketing efforts. The perfect candidate will be responsible for developing the marketing strategies & overseeing the marketing team’s efforts. Must have excellent English language skills to be considered.

Duties and Responsibilities

• Create plans for web, SEO / SEM, email campaigns, social media, and display advertising campaigns across our various owned, paid, and earned media.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Plan, execute, and measure PPC and other marketing campaigns.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Understand and implement all facets of lead nurturing and marketing automation, including list segmentation, emails, campaign automation, landing pages, and reporting.
• Work with website developers to ensure digital marketing campaigns are fully optimized and that all required lead acquisition components, lead routing, and processes are working effectively.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Support the development of content creation across digital channels.
• Develop and manage the expense budget for digital marketing initiatives.

Job Specification

Information Technology and Services - Islamabad, Pakistan

#J-18808-Ljbffr