Scale Insights is a leading SaaS provider offering Amazon PPC automation and analytics solutions to help sellers scale their businesses. With over
3,000 brands
using our platform, optimizing more than
114 million operations , and generating
$21 billion in GMV , we empower Amazon sellers with the tools and insights they need to succeed.
We are expanding our marketing team and looking for a
highly skilled, research-driven Content Writer
who can turn complex PPC workflows and insights into clear, structured, high-signal content—especially for
LinkedIn .
About the Role This is not a generic content marketing role.
You will write
insight-driven, workflow-based performance content
that explains PPC problems, uncovers hidden opportunities, and positions the logic behind our workflows.
analytical clarity
light performance marketing
(hooks, curiosity, comment-trigger CTAs)
strategic persuasion
The goal is to spark curiosity, drive conversation, and inspire readers to request access to workflow demos, landing pages, or resources.
You’ll write for a
problem-aware audience
experienced Amazon sellers
PPC managers
operators and performance marketers
Not beginners.
You don’t need Amazon PPC experience, but you must be comfortable learning complex concepts quickly and asking smart questions to clarify logic and mechanisms.
Key Responsibilities Primary (Core of the Role)
Write
high-quality LinkedIn workflow posts
in the Scale Insights style
Use
insight-driven storytelling
to frame PPC problems in a compelling, curiosity-driven way.
Translate technical or complex automation workflows into clear, structured, digestible narratives.
Understand the strategic purpose of each post : generate
meaningful engagement, curiosity, and inbound requests .
Work with marketing leadership to internalize each workflow’s logic, objective, and mechanism.
Apply step-by-step analytical thinking to break down complex topics into simple, actionable insights.
Produce content that feels like it came from a
performance-savvy PPC strategist , not a generic copywriter.
Secondary
Create short-form variations for different campaigns or platforms.
Assist with workflow summaries, feature spotlights, and educational content for advanced sellers.
Collaborate with internal PPC experts to convert raw insights into publish-ready content.
Maintain a working understanding of Amazon PPC dynamics and seller challenges (training provided).
What Good Looks Like in This Role You write content that is :
Clear and logical , grounded in real PPC challenges and decision-making.
Structured , using a narrative flow that builds tension and curiosity.
Persuasive , driving readers toward CTAs like commenting for access.
Strategically aligned , supporting performance content goals.
Well-researched , showing understanding of workflows and seller goals.
Supported by smart clarifying questions before writing.
Requirements Must Have
Exceptional writing ability with samples showing clarity, structure, and analytical reasoning.
Experience writing for
business or technical audiences
(B2B required).
Ability to combine
analysis + storytelling
into a cohesive narrative.
Comfort learning and explaining complex technical or data-driven concepts.
Strong research skills and a habit of asking clarifying questions.
Ability to match or replicate a provided writing style with precision.
Understanding of how content drives
curiosity, conversation, and inbound engagement .
Excellent written English with strong comprehension and logical flow.
Nice to Have
Experience writing for SaaS, ecommerce, performance marketing, or automation tools.
Familiarity with Amazon PPC or digital advertising (training provided).
Experience with workflow-based content, instructional writing, or product narratives.
Background in technical writing, product marketing, or B2B content strategy.
What We Offer
Competitive compensation package based on experience and expertise.
Career growth and learning opportunities, including industry events + professional training.
An impact-driven role where your writing helps thousands of sellers optimize their PPC campaigns.
Flexible, remote work environment—work from anywhere.
The chance to grow with an innovative company leading the Amazon PPC automation space.
A collaborative, high-performance team culture that values expertise, clarity, and continuous learning.
How to Apply Subject :
SaaS Content Writer Li Post
If you’ve previously written analytic, instructional, or workflow-style content, feel free to include it—these samples will help us evaluate your fit faster.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing / Editing
Industries
Technology, Information and Internet
#J-18808-Ljbffr
Content Writer • Karachi, Pakistan