Content Writer For Website Or Blog

As a web content manager, you'll need to : manage your company CMS, working with developers and editors to ensure it's meeting the needs of your organisation conduct content audits to identify gaps and redundancies in the site content create and implement content schedules for people to produce or update content produce maps and visualisations of the site to help staff understand the structure and function of the website write and edit web copy source, commission and sometimes edit images and videos develop policies relating to your organisation's web content, such as a house style analyse analytics data to learn how users interact with your site survey users and hold focus groups to learn about how they view your site train staff in writing and producing content for the web stay knowledgeable about your site's subject area. Job Specification

As a web content manager, you'll ensure all necessary content is included on a website and is laid out in a way that suits the user. You'll also keep everything up to date and accurate. The content you'll manage can include web pages, images, videos, blog posts, guest articles, reviews and occasionally social media and marketing copy. You'll sometimes produce copy and edit the site yourself, but on larger sites you'll normally act as a coordinator, commissioner and project manager, overseeing the work of other writers and editors. You'll produce content schedules and audits, which writers and editors use to keep copy up to date and to create new content at appropriate times.

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