Associate - Marketing Projects & Streams

Associate - Marketing Projects & Streams

This hybrid role sits at the intersection of social media marketing, content production and influencer partnerships. You’ll run day-to-day brand presence across major platforms while also growing and managing BuyPass’s creator network. Think of it as owning the full content engine : finding the right creators, producing content with internal teams and agencies, and making sure campaigns land with impact.

It’s a balance of creativity, relationship-building, and organized execution.

Key Responsibilities

• Influencer & Affiliate Growth : Expand and maintain the BuyPass influencer and affiliate network. Identify, recruit, onboard high-potential creators, help them scale their earnings. Hunt and source new influencers across social platforms and online communities. Manage product dispatches, coordinate campaign deliverables, and track progress. Build long-term creator relationships and test new monetization strategies. Assist with influencer outreach, shortlisting, coordination, and reporting.
• Brand & Social Media Marketing : Own daily social publishing across Instagram, TikTok, Facebook, and YouTube. Research trending formats, sounds, hooks, and product trends across platforms to inspire new content ideas. Plan and maintain the weekly / monthly content calendar. Handle community management and monitor platform performance. Work with design, influencer, market expansion, and finance teams to keep campaigns aligned and on schedule. Partner with the agency for production — share briefs, give feedback, and ensure content stays on-brand. Occasionally appear on camera for short-form content when needed.
• Project & Cross-Functional Coordination : Maintain up-to-date project sheets and timelines. Track influencer deliverables and content deadlines. Keep internal and external teams aligned for smooth campaign execution. Support performance tracking across both social content and influencer campaigns.

What We’re Looking For

Salary

120k to 150k

Location

Onsite, Karachi, Sindh, Pakistan

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