PPC Manager

Job Summary As the PPC Manager at Creative Chaos, you will be responsible for developing, managing, and optimizing our Pay-Per-Click advertising strategy across various platforms. Your role will involve ensuring maximum ROI on our PPC campaigns and driving targeted traffic to our digital assets.

Responsibilities

Develop, implement, and optimize PPC campaigns across Google Ads, Bing Ads, and other relevant platforms

Conduct thorough keyword research to identify relevant search terms for services we offer

Create and manage ad copy, landing pages, and overall campaign structure to maximize lead generation

Monitor, analyze, and report on campaign performance, making real-time adjustments to improve ROI

Use A / B testing, heatmaps, and analytics to optimize conversion rates and reduce cost-per-click (CPC)

Manage bid strategies and budgets to ensure campaigns remain within target KPIs

Stay up-to-date with the latest trends and algorithm changes in PPC and SEM

Collaborate with the content, design and development teams to align ad strategies with overall business goals

Provide insights and recommendations on new platforms or strategies to expand reach

Regularly communicate with stakeholders regarding campaign performance and improvement plans

Requirements

Experience : 8+ years of hands-on experience in PPC / SEM campaign management, with a strong focus on B2B services

Industry Knowledge : Prior experience in marketing Accounting or Bookkeeping services to the US market will be a plus

Tools Expertise : Proficiency in Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and other relevant PPC tools

Analytical Skills : Strong ability to interpret campaign data and make strategic decisions based on performance metrics

Communication : Excellent communication skills to collaborate with internal teams and report to senior management

Contract : Available for a contractual role, working 4 hours per day remotely

Certifications : Google Ads certification and other relevant SEM certifications are a must

Seniority level

Director

Employment type

Contract

Job function

Information Technology

Industries

IT Services and IT Consulting

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