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Assistant Brand Manager

Assistant Brand Manager

ReckittKarachi Division, Sindh, Pakistan
30+ days ago
Job description

Join to apply for the Assistant Brand Manager role at Reckitt

We are Reckitt, home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose and committed to making high quality hygiene, wellness and nourishment a right for everyone.

About The Role

The ABM is responsible for assisting the Category Marketing Manager / Brand Manager in implementing the overall brand plan to contribute to category growth. The position is in charge of all marketing activities related to the assigned brand and contributes new innovative ideas to support and build the brand.

Your responsibilities

  • Own and lead the execution of brand initiatives that contribute to category growth. This includes campaign rollouts, NPD EPD launches, and strong collaboration in cross‑functional project delivery.
  • Track and analyse category, brand, and competitor performance to identify actionable insights. Use data to shape strategy, campaigns, and drive continuous product improvement.
  • Lead on‑ground programme with strategic approach ensuring excellence in last‑mile execution, keeping close coordination with agency and internal stakeholders.
  • Lead the development of creative assets, including TV, digital, packaging and other content aligned with the brand’s tone and positioning.
  • Work with Sales, Trade Marketing, Supply Chain, Finance and external agencies to bring campaigns and brand activations to life across all key consumer touchpoints – in‑store, on‑ground and digital.
  • Lead the development and deployment of brand commercial plan.

Experience we’re looking for

  • Bachelor’s degree in a business‑related subject from a recognised university.
  • Minimum 3 years experience in FMCG or Consumer Health with a proven track record in Brand Management.
  • Agile digital marketing acumen, with an ability to adapt and thrive in a fast‑paced environment.
  • Robust analytical abilities to dissect market trends and brand performance.
  • Skills for Success

  • Consumer insights
  • Analytical skills
  • Presentation skills
  • Drive innovation
  • Storytelling
  • Creativity
  • FMCG / Consumer Health experience
  • Brand management
  • What we offer

    With inclusion at the heart, we support our people at every step of their career journey. We invest in wellbeing through parental benefits, an Employee Assistance Program, life insurance, local‑market benefits, global share plans, and short‑term incentives. We reward performance in line with Reckitt's pay‑for‑performance philosophy.

    Equality

    We recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential. Even if you don’t meet every point, if you feel the role and company fit, we want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability, or medical condition; colour, ethnicity, race, citizenship, national origin; religion; faith; pregnancy; family status; caring responsibilities; sexual orientation; sex, gender identity; transgender identity; protected veteran status; size or any other basis protected by law.

    Seniority level

  • Mid‑Senior level
  • Employment type

  • Full‑time
  • Job function

  • Marketing
  • Industries

  • Consumer Goods Rental
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    Brand Manager • Karachi Division, Sindh, Pakistan