The Digital Marker oversees the digital marketing strategy for the company.
Duties of the Digital Marketing Manager include :
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns.
- Utilising a range of techniques including paid search, SEO, and PPC.
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website.
- Improving the usability, design, content, and conversion of the company website.
- Responsibility for planning and budgetary control of all digital marketing.
- Evaluating customer research, market conditions, and competitor data.
- Reviewing new technologies and keeping the company at the forefront of developments in digital marketing.
Requirements of the role :
Experience managing PPC, SEO, and Affiliate programmes.Strong understanding of current online marketing concepts, strategy, and best practices.Experience in ecommerce, SEO, PPC, Email marketing, and social media.Previous experience in a similar digital marketing role.#J-18808-Ljbffr