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PR and Brand Activation Specialist

ACE Money TransferSarai Alamgir, Punjab, PK

30+ days ago

Job type

Quick Apply

Job description

ACE Properties is a Real Estate subsidiary of ACE Group for Companies, an ACE group of companies having a diversified portfolio including, Digital remittance services in more than 100+ countries, digital wallet services in the UK, and real estate projects, web-based News Channel, advertising businesses, and software solutions in Pakistan.

Job Description : Public Relations : Develop and implement PR strategies to enhance the company’s image and reputation in the real estate industry.

Build and maintain relationships with key media outlets, journalists, and influencers.

Prepare and distribute press releases, media kits, and other PR materials.

Monitor media coverage and report on PR performance metrics.

Handle crisis communication and manage any potential negative publicity.

Brand Activation : Plan and execute brand activation campaigns to increase brand awareness and customer engagement.

Organize and manage events such as property launches, open houses, and promotional events.

Collaborate with the marketing team to create compelling content for brand activation, including digital and print materials.

Ensure all brand activation activities align with the company’s brand guidelines and objectives.

Analyze and report on the effectiveness of brand activation campaigns and suggest improvements.

Content Creation and Management : Work closely with the content team to develop engaging and informative content for various platforms, including social media, blogs, and newsletters.

Oversee the production of visual and written content for PR and brand activation purposes.

Maintain a consistent brand voice across all communication channels.

Partnerships and Sponsorships : Identify and establish partnerships with relevant industry stakeholders, including developers, architects, and interior designers.

Manage sponsorship opportunities that align with the company’s brand values and target audience.

Market Research and Analysis : Conduct market research to identify trends, opportunities, and challenges in the real estate sector.

Use insights from research to inform PR and brand activation strategies.

Keep abreast of industry developments and competitor activities.

Qualifications : Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

3-5 years of experience in PR, brand activation, or a similar role, preferably in the real estate industry.

Strong understanding of media relations and digital marketing.

Excellent written and verbal communication skills.

Creative thinking and problem-solving abilities.

Ability to manage multiple projects and meet tight deadlines.

Proficiency in using PR tools and software, as well as social media platforms.

Strong organizational skills and attention to detail.

Preferred Skills : Experience in event planning and management.

Familiarity with real estate market trends and dynamics.

Strong network of media contacts in the real estate or property sector.

Ability to work both independently and as part of a team.

Working Conditions : Office-based with occasional travel for events and meetings.

Flexibility to work outside regular business hours as needed for events or media engagements.