Senior Marketing Intelligence Officer

Role Overview

The Senior Marketing Intelligence Officer will lead our marketing data strategy by designing dashboards, producing insights, and enabling data‑driven decisions. You’ll work cross‑functionally with Performance, CRM, BI, and Regional Marketing teams to connect marketing activities to measurable business impact.

Key Responsibilities

• Build, manage, and continuously improve real‑time dashboards that track all core marketing KPIs across markets.
• Develop automated reporting frameworks to streamline performance updates for leadership, regional, and cross‑functional teams.
• Forecast user growth, revenue impact, and campaign performance using historical trends and predictive models.
• Conduct brand health tracking, including awareness, consideration, NPS, and perception metrics across multiple regions.
• Lead primary research initiatives such as consumer surveys, focus groups, and sentiment analysis to inform strategic decisions.
• Compile secondary research and market intelligence from credible external sources to support positioning and expansion efforts.
• Collaborate with regional marketing leads to analyze country‑specific campaign outcomes and localize optimization strategies.
• Design and own the marketing measurement framework that ties media investment to business outcomes.
• Work closely with CRM and Lifecycle Marketing to track funnel conversion rates, churn, reactivation, and LTV by cohort.
• Support performance marketing with audience segmentation, behavioral analytics, and channel attribution insights.
• Monitor competitor campaigns, pricing strategies, share‑of‑voice, and digital presence through benchmark reports.
• Serve as the marketing team’s point of contact with BI, Finance, and Product teams for unified data interpretation.
• Develop periodic business reviews, board‑level summaries, and executive insights reports on marketing impact.
• Introduce statistical methodologies (e.g., regression, cluster analysis, factor analysis) to deepen analytical methodology.
• Provide internal training and documentation to scale data literacy and insight‑driven thinking across the marketing department.

Qualifications

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