About Tricension
Tricension is a Kansas City–based technology advisory and software development firm helping organizations modernize and innovate with confidence. From custom software and system integration to cloud solutions and AI-driven platforms, we deliver scalable, future-ready technology built around business goals. With deep technical expertise and a people-first approach, Tricension ensures every solution is reliable, adaptable, and built to last.
About the Role
The Marketing Associate will execute campaigns & manage day-to-day marketing operations for Condado & Tricension. This hands-on role ensures marketing initiatives are launched on time, optimized for performance, & measured for impact. The Associate will report to the Head of Marketing, & work closely to the design & web resources, to deliver execution excellence.
Key Responsibilities
Campaign Execution
- Coordinate & launch campaigns across LinkedIn, email, paid media, & events / webinars.
- Manage campaign calendars, ensuring deadlines & deliverables are met.
- Support ABM & outbound campaign execution in partnership with sales.
Marketing Operations
Maintain & optimize marketing tech stack (CRM, email automation, analytics).Ensure campaign data is accurate, updated, & integrated across systems.Generate & distribute performance dashboards & reports.Content & Asset Management
Adapt & repurpose content into email sequences, social posts, & landing pages.Coordinate with Design Lead & Webflow Developer on creative assets & website updates.Maintain centralized libraries for sales enablement & campaign collateral.Analytics & Optimization
Track campaign KPIs (CTR, conversions, CPL) & recommend optimizations.Run A / B tests on emails, landing pages, & paid campaigns.Provide insights to the Head of Marketing to refine strategies.Collaboration
Act as the operational backbone for both brands’ marketing efforts.Partner with business development to support lead follow-up & nurturing workflows.Performance Metrics
Campaign launch timeliness & quality.Cost per lead (CPL) & conversion rates.Accuracy & consistency of CRM / marketing data.Engagement metrics across digital channels.Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).3–5 years of experience in B2B marketing, ideally in an in-house / client role rather than agency side.Proficiency with email marketing, CRM and automation platforms (Mailchimp, HubSpot, Zoho, etc.).Hands-on experience running an organic social content plan on LinkedIn, LinkedIn campaigns, and paid media execution.Familiarity with analytics tools (Google Analytics, LinkedIn Campaign Manager, reporting dashboards) and ability to optimize campaigns through A / B testing and performance tracking.Experience using AI tools for Marketing (content, design, performance optimization, etc.).Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.Detail-oriented and data-driven, ensuring accuracy and consistency across campaigns and systems.Proactive and entrepreneurial mindset, eager to experiment with new tools and approaches to improve marketing operations.Excellent collaboration skills to work closely with sales, design, and web teams, while supporting the Head of Marketing directly.Nice-to-have : Knowledge of B2B lead generation funnels and nurturing workflows; Familiarity with content repurposing for multi-channel campaigns; Experience with Account-Based Marketing (ABM) and sales enablement; Experience with marketing automation platforms (HubSpot, Marketo, Pardot) and CRM systems (Salesforce, HubSpot CRM, Zoho).#J-18808-Ljbffr
