Digital Marketing Expert

Maqaami is looking for digital marketers who can purely work on sales conversion, creation, and delivery of digital marketing initiatives across multiple digital channels with a focus on driving web purchase conversion and integrated marketing campaigns to achieve aggressive growth in sales growth.

Job Specification

Responsibilities will include :

• Focus on sales and help the company grow sales volume.
• Plan and execute all web, database marketing, email, social media marketing, pixel analysis, and display advertising campaigns.
• Design, build, and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute, and measure experiments and conversion tests.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identify critical conversion points and drop-off points and optimize user funnels.
• Create and implement innovative acquisition content, strategies & campaigns across paid and non-marketing channels.
• Explore new online marketing opportunities, channels, media, and tactics and, with observed trends and internal analytics, suggest improvements to processes and user experience across digital channels.
• Collaborate with Designer / Content Specialist and Site Merchandiser to effectively deliver company messaging to target audiences, including mobile, video, social, search, real-time media buying, ad retargeting, and SEM.
• Create and deliver reports and analysis that provide insights and solid recommendations for improvement and optimization across all on-site campaigns and digital activation efforts including email marketing, display, mobile, etc.
• Manage e-Commerce marketing budget and ensure that marketing opportunities are being optimized to meet business objectives and financial goals while staying within planned expense budgets.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
• Working knowledge of ad serving tools.
• Create and manage Facebook / TikTok / Instagram campaigns and generate sales, purely working on the conversion.
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Experience with A / B and multivariate experiments.
• Experience in optimizing landing pages and user funnels.
• Demonstrable experience leading and managing marketing database, email, social media, and / or display advertising campaigns.
• Proven working experience in digital marketing, particularly within the industry.
• Research and identify target keywords and implement them within the content and paid advertising campaigns.
• Expert in Google, Facebook, Instagram ads.
• Must be able to juggle multiple projects at the same time.
• Knowledge of content management systems.
• Prepare digital insights and strategies based on analytical data.
• Prepare e-business strategies to increase leads and target sales.

Information Technology and Services - Karachi, Pakistan

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