Digital Media Marketing Expert (SEO Specialist) Required

Digital Media Marketing Expert (SEO Specialist) Required

MavenUp, Pakistan

You’ll be in charge of the SEO Strategy for a book of clients and then to implement that strategy with a team of talented specialists. This includes hands-on work, overseeing the work of others, and adjusting strategy as necessary.

Job Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Prepare detailed strategy reports.
• Write powerful calls-to-action to convert visitors.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion, and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Keep updated on both white hat and black hat SEO strategies to stay within search engine guidelines.
• Compile and present SEO guidelines.

Job Specification

Eligibility Criteria

Candidates should have experience with four (4) or more of the following analysis tools :

And the following skills :

Nice to Haves

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