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Marketing Specialist
Marketing SpecialistMICHAEL KORS • MK Japan
Marketing Specialist

Marketing Specialist

MICHAEL KORS • MK Japan
6 days ago
Job description

Description

Develop and build relationship with celebrities / influencers for the brand activation in Japan.

Work with team to execute brand-driven events.

Job Responsibilities :

Influencer :

  • Lead and execute local influencer activations in line with the global directive and local marketing strategy (including content creation, product seeding, and event casting)
  • Create a roster of influencer / key talent (up and coming and well known) that would be the right brand fit for dressing opportunities, in store and event attendance opportunities
  • Build and maintain relationships with the influencer / key talent
  • Project recapping
  • Local competitive analysis

Brand Events :

  • Work cross-functionally with relevant teams to lead and execute brand-driven events
  • Work with talents / influencers to maximize social amplification driven from the event
  • Project recapping
  • Others :

  • Sample management
  • Daily clipping
  • Editing and translating press releases and other PR materials
  • Requirements :

  • Bachelor’s degree (in communication or / and fashion or related discipline preferred)
  • 2+ years of Influencer marketing experience in a lifestyle / fashion context or worked at casting agencies, PR agency / attaché de press or fashion / retail PR
  • Strong network with influencers, celebrities, and good partnership with talent / casting agencies
  • Collaborative and inclusive working style with all levels within an organization
  • Flexible mind and active to communicating peoples
  • Business level of English (reading / writing skills to communicate with US HQ)
  • Great writing skill of Japanese
  • Computer Literate – Microsoft Word, Excel, PowerPoint, SNS / Social tools
  • Competencies :

  • Creativity and Innovation Management
  • Customer Focus
  • Managing Vision and Purpose
  • Strategic Agility
  • Integrity and Trust
  • The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

    At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at

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    Marketing Specialist • MK Japan

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