Media Planner - Digital New Karachi, Pakistan

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values :

Be Extraordinary byLeading CollectivelytoInspire transformational Creativity.

Create an Open environment byBalancing People and Client ExperiencesbyCultivating Trust.

Lead Optimistically byChampioning Growthand DevelopmenttoMobilize the Enterprise.

About EssenceMediacom : A Leading WPP Media Brand A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact : EssenceMediacom is a brand of WPP Media and we are the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Media Planner - Digital to join us. In this role, you will be responsible for all tasks and client service activities associated with an assigned brand / account.

Reporting of the role This role reports to the Associate Business Director - Digital

3 best things about the job :

A competitive yet fun environment that combines the best of being excellent mediaplannersof creative media thinking and at the same time being part of the largest media company in the world.

Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field.

Be an expert hybrid planner in both traditional and digital mediums.

In this role, your goals will be : In three months :

Being up to speed with cutting edge proprietary planning tools as well as being able to extract and analyze important data, validating our recommendations.

You would have a pulse of the business category & knowledge of competitive frame.

Worked on moderate scaled live campaigns

Have initiated contact with key media partners and understood the baseline of their offerings, particularly digital.

Connected with internal specialist & external stakeholders’ units to integrate solutions.

Being able to comprehend and apply our proprietary planning framework model in key campaigns.

You would have landed live; larger scaled campaigns.

You will have started to build relationships with the key decision makers within the current client portfolio.

Master a flawless media execution process, working alongside various stakeholders.

In 12 months :

Develop a strong category acumen - from a media and business point of view.

Identify a pipeline of commercially viable solutions to support our client’s goals.

Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning.

What your day job looks like at EssenceMediacom :

Develop and maintain media plans.

Assist Senior Media Planner - Digital in devising digital strategy for brands.

Review and update purchase orders within the execution framework.

Ensure that all campaign efficiencies are achieved by analyzing campaigns and recommend tactical changes to maximize campaign performance.

Interact with media suppliers to work on upcoming opportunities.

Prepare and update media reports for internal and external stakeholders (i.e. post buys, droppage reconciliation, PIBs, double spotting, SOV Tracker).

Assist Senior Planner - Digital in preparing quarterly, semi-annually & yearly reviews.

Assist Senior Planner - Digital to work with cross function departments / teams as part of the media management process.

What you will need :

Must be a BBA from a reputable university of equivalent.

Must have experience of at least 2 years in media / digital / marketing experience.

Must have strong organizational and numeracy skills

Flexibility and able to work under pressure.

Proficient in MS Excel.

Respect hierarchy and follow a complete chain for assignments.

Excellent personal / organizational management.

Able to set and meet multiple demands within challenging deadlines.

Excellent interpersonal skills – ability to communicate effectively at all levels, internally and externally, formally & informally.

Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About Pakistan WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G / 4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

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