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We’re a mission-driven fintech startup addressing a defining challenge : we’re the first generation to be financially worse off than our parents. Our mission : to empower families to build generational wealth together through innovative, automated investing.
We're building the first multiplayer finance platform that helps families build generational wealth together through automated investing. Our web and mobile platform simplifies investing with fully managed portfolios, automated contributions, rollovers, and transparent pricing. By combining the benefits of education savings and retirement planning, we make it easier for families to secure their children’s financial futures.
In addition to our direct-to-consumer platform, we offer a B2B API, enabling partners to seamlessly integrate our investment products into their ecosystems. We operate a fully managed back office with U.S. and Canadian subsidiaries.
Nearly 40% of our users start investing before their children are born, or shortly after, demonstrating a strong commitment to early financial planning.
We’ve raised $2.5M in pre‑seed funding, are backed by advisors from Monzo, Betterment, and Acorns, and are on track to help families invest over $700M. Our founding team has previously built and scaled a successful fintech startup to 400 employees, and our work has been featured in major publications like Forbes and Yahoo Finance.
OUR COMPANY VALUES
Product Manager • Rawalpindi Cantonment, Punjab, Pakistan