Brand Marketing ManagerBoo • Pakistan

Brand Marketing Manager

Boo • Pakistan

30+ days ago

Job description

Position Summary

We are seeking a creative, hands-on Brand Marketing Manager (Offline / Experiential) to lead high-impact offline brand activations, experiential events, and awareness-driving initiatives. This role is responsible for bringing the brand to life in the physical world—through guerrilla marketing, out-of-home (OOH) campaigns, pop-ups, field activations, partnerships, and immersive experiences.

The ideal candidate is a storyteller, problem-solver, and strategic thinker who thrives in fast-paced environments and knows how to create memorable, buzzworthy brand moments. Key Responsibilities

1. Offline Brand Campaigns & Activation

Plan, develop, and execute offline brand marketing campaigns across markets.
Manage OOH campaigns including billboards, wild postings, transit ads, and partnerships with media vendors.
Identify high-impact opportunities for street-level activations , product sampling, branded installations, or stunt marketing.
Collaborate with creative teams to concept and produce offline assets.

2. Experiential & Guerrilla Marketing

Own the strategy and execution of experiential events , pop-ups, and in-person activations.

Develop guerrilla marketing concepts that generate buzz, social sharing, and earned media.

Partner with production vendors, event agencies, and experiential creators to bring ideas to life.

Manage logistics including permits, staffing, onsite execution, and compliance.

3. Brand Awareness & Community Engagement

Build strategies that grow brand awareness, reach, and sentiment in target markets.

Identify grassroots marketing opportunities, local partnerships, and community-led initiatives.

Lead brand presence at cultural events, festivals, conferences, or local happenings.

4. Cross-Functional Collaboration

Work closely with Brand, PR, Creative, Social, and Digital teams to integrate offline activations into holistic campaigns.

Partner with Product, Partnerships, and Retail (if relevant) to ensure brand consistency and maximize impact.

Coordinate with analytics teams to measure offline-to-online lift.

5. Measurement & Reporting

Define KPIs for offline and experiential campaigns.

Track performance metrics such as reach, impressions, foot traffic, engagement, and qualitative feedback.

Create post-campaign reports with insights and recommendations for continuous improvement.

6. Operational & Budget Management

Manage project timelines, budgets, vendor relationships, and contracts.

Ensure campaigns are executed efficiently, safely, and on-brand.

Maintain a calendar of offline and experiential initiatives.

Qualifications

Required

Bachelor’s degree in Marketing, Communications, Business, or related field.

3–6+ years of experience in brand marketing, experiential marketing, field marketing, events, or related roles.

Proven experience executing offline or experiential marketing campaigns.

Strong project management and organizational skills.

Excellent creative thinking and storytelling skills.

Ability to manage multiple projects in fast-paced environments.

Hands-on approach to execution with strong vendor and stakeholder management skills.

Preferred

Experience in consumer brands, retail, CPG, lifestyle, tech, sports, or entertainment.

Familiarity with OOH marketing, field activations, or guerrilla campaigns.

Experience leading agency partners (creative, experiential, media).

Comfortable analyzing data and communicating results.

Ability to travel for events and activations as needed.

Key Competencies

Creative problem-solving

Strong communication and presentation skills

Brand storytelling & positioning

Resourcefulness and scrappiness

Event and project management expertise

Ability to collaborate cross-functionally

Strong attention to detail and operational rigor

Why Join Us

Opportunity to shape how the brand comes alive in the real world

High-impact role with creative freedom and visibility

Work on memorable and culturally relevant brand moments

Fast-paced team with room to grow in brand, creative, or leadership roles

Create a job alert for this search

Marketing Manager • Pakistan

Similar jobs