Content Writer

Job Title : Content Writer (Onsite) Employment Type : Full-Time

Experience Level : Mid-Senior Level (3–5 years of experience)

Location : DHA Phase 2, Islamabad

About the Position We are looking for a

Mid-Senior Content Writer

to join our dynamic team in

DHA Phase 2, Islamabad . The ideal candidate will be responsible for creating

engaging, keyword-rich content

that ranks well on search engines and strengthens our brand presence. This role involves collaboration across teams, strategic content planning, and optimizing content for SEO performance. The candidate should be passionate about

continuous learning, creative problem-solving,

and delivering measurable results in digital content performance.

Principal Responsibilities

Create, edit, and proofread engaging content for websites, blogs, newsletters, landing pages, and other digital platforms.

Lead and execute

content strategies

to enhance

brand awareness and digital growth .

Direct and mentor a

team of writers , ensuring quality, consistency, and adherence to SEO standards.

Collaborate closely with

designers and developers

to produce

high-quality, SEO-optimized blog posts, landing pages, and service descriptions .

Conduct comprehensive

keyword research

and implement

semantic SEO strategies

to drive organic traffic.

Manage

internal linking structures

and perform

backlink tracking

to improve site authority and search rankings.

Develop and manage

content calendars

to ensure consistent publishing and alignment with marketing campaigns.

Analyze

market trends and user behavior

to generate data-driven content ideas.

Collaborate with SEO, marketing, and technical teams to align content strategies with business goals.

Optimize existing website content based on analytics, performance insights, and keyword effectiveness.

Ensure all content aligns with brand voice, messaging, and SEO best practices.

Stay up to date with emerging SEO tools, trends, and algorithm updates.

Required Experience and Skills

3–5 years of experience in

content writing, copywriting, or SEO-focused content creation

(preferably in marketing, digital agencies, or tech environments).

Proven ability to

create keyword-rich, SEO-optimized content

that drives engagement and ranks well in search engines.

Strong expertise in

keyword research ,

semantic SEO , and

backlink monitoring tools

(Ahrefs, SEMrush, or Google Search Console).

Experience managing

content teams

and collaborating cross-functionally with designers, developers, and marketing teams.

Excellent understanding of

on-page SEO ,

internal linking , and

content structure optimization .

Strong written and verbal communication skills with a keen eye for detail.

Proficiency with

CMS tools

(WordPress or similar platforms).

Ability to analyze content performance metrics and adjust strategies accordingly.

Self-motivated, creative, and able to manage multiple projects under tight deadlines.

Preferred Qualifications

Experience working with

international or UK-based clients .

Familiarity with

email newsletters

and content for digital campaigns.

Knowledge of

AI-powered content tools

(e.g., Jasper, ChatGPT, SurferSEO).

Basic understanding of

HTML ,

metadata , and

structured content formatting .

Strong research and storytelling skills with the ability to simplify complex topics.

Education Bachelor’s degree in

English, Journalism, Marketing, Communications , or a related field (or equivalent professional experience).

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