Lead Generation Specialist

About Us Makaan Solutions is a leading real estate development and marketing firm in Pakistan. We specialize in innovative real estate ventures backed by data-driven marketing strategies. To expand our digital outreach and strengthen our customer acquisition pipeline, we are hiring a performance-focused

Lead Generation Specialist .

Key Responsibilities

Plan and manage lead generation campaigns across

Google Ads (Search, Display, YouTube)

and

Facebook / Instagram Ads .

Optimize ad budgets to deliver maximum ROI and high-quality real estate leads.

Monitor, analyze, and report on campaign performance metrics including

CPL, CTR, conversion rate, and lead quality .

Run A / B testing on creatives, ad copies, landing pages, and targeting strategies.

Coordinate with design and content teams to create compelling ad assets.

Use tools such as

Google Tag Manager ,

Facebook Pixel , and

CRM systems

to track user behavior and lead sources.

Collaborate with the sales team to ensure lead follow-up and conversion tracking.

Required Qualifications

Bachelor’s degree in Marketing, Business, or a related field.

Minimum 2 years of proven experience in real estate lead generation , specifically through Google Ads and Facebook Ads.

Strong command over

audience segmentation, geo-targeting, retargeting, and conversion optimization .

Hands-on experience with

Meta Ads Manager ,

Google Ads Dashboard ,

Google Analytics , and CRM tools.

Knowledge of

real estate buyer behavior , especially in the Pakistani and / or overseas markets.

Preferred Skills

Google Ads and Meta Ads certifications.

Experience with WhatsApp Business automation, landing page creation, and Zapier.

Ability to manage high-budget ad accounts and scale campaigns efficiently.

What We Offer

Competitive salary with performance-based incentives.

Growth opportunities within a fast-paced real estate marketing environment.

A creative and data-driven culture where your input directly impacts business success.

To Apply Send your CV and a portfolio (with past ad performance summaries or screenshots) to :

Subject :

Lead Generation Specialist – (Your Name)

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