Google Ads Specialist (Mobile Apps | TROAS-Focused)

Position: Google Ads Specialist (Mobile Apps | TROAS-Focused) Working Hours: 3:00 PM 12:00 AM Location: Onsite Department: Marketing About IKONIC IKONIC is a US-based IT company headquartered in Miami, Florida, serving clients globally for over 9 years. Were known for building scalable digital solutions and high-performing product teams. Innovation, ownership, and outcomes are core to how we work. Position Purpose: Were looking for a Google Ads Specialist who deeply understands mobile app marketing for both Android & iOS , with a sharp focus on TROAS-based strategies. Youll manage full-funnel performance campaigns, run growth experiments, and work cross-functionally to drive quality installs, in-app conversions, and maximize ROAS. Education & Professional Qualification: Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University. Certification(s): Google Ads Certification is a plus. Experience: 2+ Year of experience in Google Ads Specialist TROAS-Focused Responsibilities: Launch, manage, and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store) Optimize campaigns for Target ROAS, focusing on revenue-driving events like purchases, subscriptions, and IAPs Perform deep competitor analysis using tools like SensorTower or AppMagic Handle mediation and in-app ad placements (AdMob, MoPub, ironSource, etc.) Monitor and improve app store visibility and ratings through review strategies Leverage Firebase, GA4, and Apple SKAdNetwork for conversion tracking Design and test creatives for various user journey stages Refine targeting, bidding, creatives, and placements to meet KPIs Build performance dashboards and deliver reporting Collaborate with designers, content creators, and other stakeholders to develop high-converting ad creatives and landing pages. Stay updated with the latest Google Ads trends, policies, and best practices. Requirements 2+ years experience managing mobile app campaigns (Android + iOS) focused on TROAS Strong command over Google Ads UAC, Firebase, GA4, SKAN, App Store Connect, and conversion tracking Hands-on experience with ad mediation platforms Ability to manage review generation strategies on both app stores Experience with paid campaigns for apps with subscriptions or IAPs Strong analytical mindset Excellent collaboration and communication skills Google Ads certification preferred Experience with Apple Search Ads (ASA) or other UA channels like TikTok, Meta Worked on freemium, subscription, or hybrid monetization models Familiarity with privacy-first strategies (ATT, consent prompts, etc.) Benefits EOBI Provident Fund Medical Health Insurance Annual Leaves Casual leaves Sick Leaves Bereavement Leaves Marriage Leaves Paternity Leaves Maternity Leaves Why Should You Join IKONIC? At IKONIC, we believe in providing development opportunities to all its employees, which is why our job comes with a variety of challenging assessments meant to catapult your career to the next level. This is made evident with our offerings such as: A growth mindset through the help of experienced and helpful Mentors. Ikonic is made up of passionate individuals who aim to support each other in their training as well as day-to-day tasks. A Dynamic Environment where we focus on encouraging initiatives, promoting agility and creating a work/life balance. We know the value you bring in, and we aim to nurture it. Market Competitive Compensation based upon your professional qualifications and skill set. As an Equal employment opportunity provider. All employment associated decisions are based on an individual's merit. Note: Above goals and job descriptions are indicative and subject to change.