Digital Marketer

Overview

A Digital Marketing Manager is a professional who is responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns. Their duties include researching, strategizing with other professionals and creating content for successful campaigns Job Specification

Digital Marketing Manager responsibilities include : Planning digital marketing campaigns, including web, SEO / SEM, email, social media and display advertising Maintaining our social media presence across all digital channels Measuring and reporting on the performance of all digital marketing campaigns Responsibilities Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements and skills BS / MS degree in marketing or a related field Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A / B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement.

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