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SaaS Content Writer
SaaS Content WriterScale Insights • Rawalpindi Cantonment, Punjab, Pakistan
SaaS Content Writer

SaaS Content Writer

Scale Insights • Rawalpindi Cantonment, Punjab, Pakistan
6 days ago
Job description

Scale Insights is a leading SaaS provider offering Amazon PPC automation and analytics solutions to help sellers scale their businesses. With over 3,000 brands using our platform, optimizing more than 114 million operations , and generating $21 billion in GMV , we empower Amazon sellers with the tools and insights they need to succeed.

We are expanding our marketing team and looking for a highly skilled, research-driven Content Writer who can turn complex PPC workflows and insights into clear, structured, high-signal content—especially for LinkedIn .

About the Role

This is not a generic content marketing role.

You will write insight-driven, workflow-based performance content that explains PPC problems, uncovers hidden opportunities, and positions the logic behind our workflows.

  • analytical clarity
  • light performance marketing (hooks, curiosity, comment-trigger CTAs)
  • strategic persuasion

The goal is to spark curiosity, drive conversation, and inspire readers to request access to workflow demos, landing pages, or resources.

You’ll write for a problem-aware audience :

  • experienced Amazon sellers
  • PPC managers
  • operators and performance marketers
  • Not beginners.

    You don’t need Amazon PPC experience, but you must be comfortable learning complex concepts quickly and asking smart questions to clarify logic and mechanisms.

    Key Responsibilities

    Primary (Core of the Role)

  • Write high-quality LinkedIn workflow posts in the Scale Insights style
  • Use insight-driven storytelling to frame PPC problems in a compelling, curiosity-driven way.
  • Translate technical or complex automation workflows into clear, structured, digestible narratives.
  • Understand the strategic purpose of each post : generate meaningful engagement, curiosity, and inbound requests .
  • Work with marketing leadership to internalize each workflow’s logic, objective, and mechanism.
  • Apply step-by-step analytical thinking to break down complex topics into simple, actionable insights.
  • Produce content that feels like it came from a performance-savvy PPC strategist , not a generic copywriter.
  • Secondary

  • Create short-form variations for different campaigns or platforms.
  • Assist with workflow summaries, feature spotlights, and educational content for advanced sellers.
  • Collaborate with internal PPC experts to convert raw insights into publish-ready content.
  • Maintain a working understanding of Amazon PPC dynamics and seller challenges (training provided).
  • What Good Looks Like in This Role

    You write content that is :

  • Clear and logical , grounded in real PPC challenges and decision-making.
  • Structured , using a narrative flow that builds tension and curiosity.
  • Persuasive , driving readers toward CTAs like commenting for access.
  • Strategically aligned , supporting performance content goals.
  • Well-researched , showing understanding of workflows and seller goals.
  • Supported by smart clarifying questions before writing.
  • Requirements

    Must Have

  • Exceptional writing ability with samples showing clarity, structure, and analytical reasoning.
  • Experience writing for business or technical audiences (B2B required).
  • Ability to combine analysis + storytelling into a cohesive narrative.
  • Comfort learning and explaining complex technical or data-driven concepts.
  • Strong research skills and a habit of asking clarifying questions.
  • Ability to match or replicate a provided writing style with precision.
  • Understanding of how content drives curiosity, conversation, and inbound engagement .
  • Excellent written English with strong comprehension and logical flow.
  • Nice to Have

  • Experience writing for SaaS, ecommerce, performance marketing, or automation tools.
  • Familiarity with Amazon PPC or digital advertising (training provided).
  • Experience with workflow-based content, instructional writing, or product narratives.
  • Background in technical writing, product marketing, or B2B content strategy.
  • What We Offer

  • Competitive compensation package based on experience and expertise.
  • Career growth and learning opportunities, including industry events + professional training.
  • An impact-driven role where your writing helps thousands of sellers optimize their PPC campaigns.
  • Flexible, remote work environment—work from anywhere.
  • The chance to grow with an innovative company leading the Amazon PPC automation space.
  • A collaborative, high-performance team culture that values expertise, clarity, and continuous learning.
  • How to Apply

    Subject : SaaS Content Writer Li Post

    If you’ve previously written analytic, instructional, or workflow-style content, feel free to include it—these samples will help us evaluate your fit faster.

    Seniority level

  • Entry level
  • Employment type

  • Full-time
  • Job function

  • Marketing, Public Relations, and Writing / Editing
  • Industries

  • Technology, Information and Internet
  • #J-18808-Ljbffr

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    Content Writer • Rawalpindi Cantonment, Punjab, Pakistan

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