Talent.com
This job offer is not available in your country.
Performance Marketing Specialist

Performance Marketing Specialist

PavagoPK
26 days ago
Job type
  • Quick Apply
Job description

Job Title : Performance Marketing Specialist

Working Hours : CST

About the Role :

Join Pavago's client , a top-ranked digital marketing agency. They specialise in high-impact digital marketing strategies, custom websites, and creative branding for small to midsized businesses across industries such as construction, retail, tourism, medical, and ecommerce.

As a Performance Marketing Specialist , you’ll be responsible for executing paid advertising campaigns across platforms like Google Ads and Meta Ads. In this internal-facing role, you'll transform strategies developed by our Marketing Strategists into high-performing, results-driven ad campaigns. You'll also identify growth opportunities and help us stay ahead of digital marketing trends.

Responsibilities :

  • Campaign Management : Build, launch, and optimize ad campaigns on Google Ads, Meta Ads, and other platforms (LinkedIn, TikTok, X / Twitter a plus).
  • Strategy Execution : Apply advanced tactics such as audience segmentation, bid adjustments, and A / B testing to drive results.
  • Budget & Goals : Manage campaign budgets, define goals, and align ad performance with client objectives.
  • Analytics & Optimization : Analyze campaigns using Google Analytics, Looker Studio, and other tools to find optimization opportunities.
  • Collaboration : Partner with SEO, creative, and strategy teams to ensure cohesive campaigns across platforms.
  • Innovation : Research new advertising opportunities and share findings to enhance our collective team knowledge.

Requirements : Experience :

  • 3+ years in digital advertising, including hands-on campaign management across multiple platforms.
  • Experience working remotely or within distributed teams preferred.

    • Technical Skills :

  • Proficiency in Google Ads, Meta Ads Manager, Google Tag Manager, and Google Analytics.
  • Skilled in troubleshooting tracking systems and ensuring reporting accuracy.
  • Familiarity with Looker Studio and other marketing tools (SEMrush, etc.).
  • Strong email communication skills—able to explain technical concepts clearly to non-technical clients.
  • Comfortable using Zoom, Teams, Google Meet, and Loom for meetings and client updates.
  • Strong verbal and written English communication skills.

    • Soft Skills :

  • Strategic thinker with attention to detail.
  • Data-driven with strong analytical capabilities.
  • Highly organized with excellent time management.
  • Collaborative and proactive team player.
  • Adaptable problem-solver who thrives in fast-paced environments.
  • Enthusiastic and passionate about digital marketing.

    • Why You’re a Perfect Fit :

  • You’re excited about the impact of digital advertising on small and medium-sized businesses.
  • You’re curious and constantly looking for new tools, trends, and strategies.
  • You enjoy collaborating with diverse teams and sharing insights.
  • You value flexibility, autonomy, and delivering measurable results.
  • You thrive in remote work environments and are available during U.S. Central Time business hours.

    • Interview Process :

  • Application Review : We’ll review your resume and qualifications.
  • Initial Screening : Introductory video call with our Talent Team.
  • Technical Interview : A detailed conversation with our Digital Advertising Lead.
  • Final Interview : Meet with senior leadership for a culture fit and collaboration discussion.
  • Offer Stage : We’ll extend an offer to the best-fit candidate.

    • Apply Now :

    Ready to grow with a leading digital marketing agency?

    Submit your resume highlighting your relevant experience and why you’re excited about this opportunity.

    Create a job alert for this search

    Marketing Specialist • PK