This job offer is not available in your country.

Senior Manager CRM & Branding

METRO LOGISTICSLahore, PK

30+ days ago

Job description

Company Description

METRO opened its first cash & carry wholesale center in Pakistan in 2007 & expanded to 5 wholesale centers in a short span of 18 months. In July 2012 METRO and Makro-Habib combined their wholesale business in Pakistan marking the beginning of a long-term partnership to the mutual benefit of both companies. The merger allowed

METRO and Makro-Habib to combine resources and gain the financial strength to lead and grow in a challenging environment and to gain synergies targeted to generate value for our customers and suppliers alike. Today the company is operating 10 wholesale centers in Lahore, Karachi, Multan, Islamabad & Faisalabad.

METRO Pakistan (Pvt) Limited is part of METRO GROUP’s sales division METRO Cash & Carry, the international leader in self-service wholesale. The company operates more than 750 stores in 25 countries in Europe, Asia and Africa and has a workforce of over 107,000 employees. Sales in 2016 / 17 were approximately 37 billion Euro.

Job Description

CRM Strategy & Execution

Develop and execute a unified CRM strategy that supports both B2B customers and B2C shoppers, across all product categories.
Own CRM platform operations to design and deploy lifecycle campaigns.
Manage audience segmentation, personalization, and automation across all customer touchpoints.
Align CRM efforts with sales cycles, promotions, and seasonal campaigns across categories.
Monitor customer behaviour metrics and CRM KPIs (open rate, churn, conversion etc) to drive continuous improvement.
Maintain and improve data management processes and accuracy.

Brand Management & Communication

Own and maintain brand consistency across all customer-facing channels (retail stores, digital platforms, social media, advertising).

Develop and execute omnichannel brand campaigns that reflect category diversity and business values.

Lead creative direction and ensure consistent brand voice, identity, and storytelling across internal and external communications.

Collaborate with merchandising, e-commerce, and category teams to craft brand narratives relevant to each product vertical.

Monitor brand health and customer sentiment via research, surveys, and competitor benchmarking.

Cross-Functional Leadership

Partner with digital marketing, performance, merchandising, retail operations, and commercial to align CRM and brand initiatives with business goals.

Collaborate with BI and data teams to identify insights and drive data-backed decision-making.

Coordinate with IT to manage CRM systems and data warehousing

Coordinate with customer service teams to embed brand tone and service standards across support channels.

Qualifications

University degree (Master or Bachelor) or minimum another higher education in Business Administration / Marketing / Management Sciences from an HEC recognized university.

Additional Information

Minimum 6 years of relevant experience in Marketing / Communication & CRM roles.

Experience of data-driven marketing in retail is preferred.

Create a job alert for this search

Senior Manager Crm Branding • Lahore, PK