JOB TITLE : Credit Card Product Specialist
TERM : 12 months
CLIENT LOCATION : Karachi, Pakistan
DIVISION : Cards
REPORTS TO : Head of Cards
RELEVANT EXPERIENCE : Experience : 10+ years of experience in credit card product management or product launch
MANDATORY REQUIREMENTS
- Local Experience : Experience in the Pakistan banking market
- Technical Skills : Proficiency in product management (Credit) and project management
- Language Requirements : Fluency in English and Urdu
PURPOSE OF THE PROJECT
The Cards Product Specialist will lead the planning, development, and execution of the credit card product launch. This role requires collaboration with various teams including marketing, finance, risk management, and technology to gather inputs, define product requirements, and ensure alignment with overall business objectives.
Key Activities
Core Responsibilities and Accountabilities
Product Launch Strategy & Execution : Lead the planning, development, and execution of the credit card product launch. Define launch objectives, timelines, and metrics, emphasizing high-impact features that address customer needsBenefit & Feature Development : Design and implement compelling credit card benefits and features, including rewards programs, cashback, and travel perks, tailored to the preferences of Pakistans customer baseCross-functional Collaboration : Collaborate closely with various teams including marketing, finance, risk management, and technology to gather inputs, define product requirements, and ensure alignment with overall business objectivesMarket Research & Competitive Analysis : Conduct research to understand the preferences of credit card customers in Pakistan, focusing on benefits such as travel rewards, lifestyle privileges, and exclusive accessPerformance Monitoring & Optimization : Monitor key performance indicators (KPIs) such as card acquisition, activation, usage, and retention rates to track product performanceRegulatory Compliance & Risk Management : Ensure all credit card benefits and features comply with Pakistan regulatory requirements and align with local banking standardsKPIs
Execution timeline : successful card luanch on time and on budgetFinancial Performance : Growth in card issuance and spendCustomer Acquisition and Engagement : Increase in customer acquisition and engagementCustomer Satisfaction : Superior customer experience and satisfactionOperational Efficiency : Timely and effective product roll-out and commercializationKnowledge and Experience
Education : Bachelor's degree in business, Marketing, Finance, or a related field (MBA or relevant advanced degree preferred)Experience : 10+ years of experience in credit card product management or product launch within the financial services or payments industrySkills : Proven expertise in credit card product development, especially in designing and implementing benefits and features