National Sales Manager (NSM) – Adhesives & Hardware Market
About the Company :
Join a leading name in the specialty chemical industry, recognized for its innovation in PU and water-based adhesives catering to the paints, paper, construction, and hardware sectors. With a strong local and international presence, the company is committed to delivering sustainable, high-quality chemical solutions.
Position Overview :
We are looking for an experienced and driven National Sales Manager (NSM) with a strong background in adhesives and the hardware market , particularly with a B2C approach . The ideal candidate will be responsible for leading nationwide sales efforts, expanding market presence, and building a customer-focused strategy to position the company as a market leader in the adhesive segment.
Key Responsibilities :
- Develop and execute a comprehensive national sales strategy focused on adhesive products within the hardware retail and B2C channels.
- Lead, coach, and manage a high-performing sales team to drive performance and market coverage.
- Build strong distributor and retailer networks in the adhesive and hardware markets.
- Identify growth opportunities and create channel-specific plans for expansion.
- Conduct competitor and market analysis to align offerings with market needs.
- Drive new product launches, promotions, and retail campaigns to increase visibility and shelf presence.
- Ensure exceptional customer service and strengthen client relationships to build brand loyalty.
- Track sales KPIs and adjust strategies to ensure consistent achievement of revenue goals.
Required Skills & Qualifications :
Minimum 10 years of sales leadership experience , with proven expertise in adhesives and the hardware market .Strong knowledge of PU and water-based adhesive technologies.Established network of contacts in the hardware, DIY, or construction material retail segments.Demonstrated success in growing national-level sales and distribution.Excellent communication, negotiation, and team leadership skills.Ability to work cross-functionally with product, marketing, and operations teams.What We Offer :
Competitive salary package (commensurate with experience).Opportunity to shape sales strategy in a growing adhesive business.Career growth in a respected and innovation-driven organization.