Marketing Analyst

Job Description

Job Summary :

We are seeking a highly motivated and results-driven  Marketing Analyst  to lead  market research, business expansion strategies, and client acquisition efforts  in the  US and Australian Engineering sectors . The ideal candidate will be responsible for  conducting in-depth market research, analyzing industry trends, developing marketing strategies, and driving business growth  through data-driven insights. This role will also involve  meeting with potential clients, evaluating ROI, and supporting business acquisition initiatives .

• Conduct  primary and secondary research  on the  US & Australian Engineering markets , including industry trends, competitive landscape, and customer behavior.
• Analyze  market size, growth potential, and key opportunities  for business expansion.
• Identify  emerging trends, regulatory changes, and technological advancements  impacting the engineering sector.
• Prepare detailed  market intelligence reports, SWOT analysis, and competitor benchmarking .
• Develop and implement  data-driven marketing strategies  to penetrate the US & Australian engineering markets.
• Collaborate with sales and business development teams to  identify new business opportunities .
• Recommend  service positioning, pricing strategies, and go-to-market plans .
• Evaluate  potential partnerships, alliances, and M&A opportunities  for business growth.
• Measure the effectiveness of marketing campaigns and business expansion initiatives.
• Prepare  ROI reports  and present findings to senior management.
• Engage with  potential clients, industry stakeholders, and partners  in the US & Australia.
• Attend  business meetings and networking events  to drive lead generation.
• Conduct  customer needs analysis  to align offerings with market demand.

Requirements