Product Marketing ExecutiveBayt.com • Islamabad, Islamabad Capital Territory, Pakistan
Product Marketing Executive
Bayt.com • Islamabad, Islamabad Capital Territory, Pakistan
30+ days ago
Job descriptionCreate and manage engaging B2B content, including blogs, case studies, sales decks, product one-pagers, and email newsletters. Coordinate with design and content teams to produce visuals, videos, and other creative assets aligned with Bayt.com's brand voice. Support campaign execution with hands-on tasks such as creating HTML assets, maintaining campaign calendars, and preparing project documentation. Develop nurture flows and retargeting emails to engage lost or unconverted leads. Conduct competitor benchmarking and market research to identify trends in HR tech, SaaS, and recruitment industries. Provide insights to the sales and product teams on employer pain points, industry trends, and opportunities for differentiation. Drive website conversion improvements by conducting audits, A / B testing, and implementing CRO best practices. Work closely with sales teams to align marketing campaigns with lead generation goals. Partner with the product team to communicate client feedback and ensure product features are well-positioned in the market. Coordinate with events and partnerships teams on webinars, expos, and employer events to generate demand. Expand lead reach by distributing content through B2B lead generation platforms, directories, and strategic online profiles. B2B content creation (blogs, case studies, newsletters, sales collateral) with familiarity in SEO best practices Email marketing strategy, creation, and dispatch using automation tools; strong writing and communication skills tailored to business / HR audiences Experience leveraging ChatGPT and other AI tools to support content creation, research, and optimization Coordination with performance marketing teams on campaigns and lead generation Marketing analytics and reporting to measure engagement and conversions Project and campaign management (calendars, documentation, deadlines) Basic HTML / CSS skills for email formatting and campaign assets (a plus) Collaboration across sales, product, and content teams English fluency (Arabic proficiency a strong plus)
Key Responsibilities
Product Marketing and Positioning
- Support the development and execution of go-to-market (GTM) strategies for new and existing Bayt.com products.
- Translate product features into compelling value propositions and messaging tailored for HR decision-makers and business leaders.
- Collaborate with product, sales, and marketing teams to ensure product positioning is consistent across all channels.
- Campaign Development & Lead Generation : Plan, execute, and optimize digital marketing campaigns (email and content) to generate qualified employer leads.
- Manage incoming employer leads and queries, ensuring timely follow-up and smooth handover to sales teams.
- Monitor performance using analytics tools, report on KPIs, and suggest innovative strategies to improve ROI.
- Manage seasonal and thematic campaigns (e.g., National Days, Ramadan offers) to drive revenue growth.
Content and Collateral Creation
Market Research and Insights
Cross-Functional Collaboration
Skills
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Marketing Executive • Islamabad, Islamabad Capital Territory, Pakistan
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