Brand Manager

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This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross‑functionally to execute these strategies and ensure brand consistency.

Responsibilities

• Periodically review and revisit market strategy in light of the changing market conditions
• Coordinate cross‑functionally to ensure consistency in brand‑related decisions
• Analyze and report on brand performance to determine ROI
• Monitor market and consumer trends
• Responsible for launch of promotional campaigns in view of crop cycles
• Develop pricing and distribution strategies
• Coordinate with media buying houses for media planning
• Liaison with advertising agencies for promotional campaigns

Qualifications & Experience

Seniority level

Employment type

Job function

Industries

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