Senior Manager Digital Growth & Marketing - FinTech App (Global Growth Focus)

Role : Senior Manager Digital Growth & Marketing - FinTech App (Global Growth Focus) Location :  Rawalpindi, Pakistan (Hybrid) Reporting To :  CMO / Executive Head Department :  Growth & Digital Marketing About the Role We seek a visionary Growth Marketing Leader to drive global user acquisition, engagement, and revenue for our FinTech app.

You’ll architect data-driven strategies to scale our presence in Pakistan and beyond, optimizing performance marketing, brand storytelling, and lifecycle campaigns.

Lead a cross-functional team to dominate app stores, paid channels, and organic growth while pioneering expansion into new markets.

Key Responsibilities Strategic Marketing & Global Growth Develop local + global growth strategies for the FinTech app, from market entry to dominance.

Lead geo-expansion plans : Conduct market research, regulatory assessments, and localization (language, pricing, partnerships).

Own app growth metrics : CAC, LTV, retention, and ROI across regions.

Drive app store optimization (ASO) and global storefront strategies (Google Play, Apple App Store).

Performance & Digital Marketing Scale performance marketing : Meta, Google Ads, TikTok, programmatic, and affiliate networks—optimizing for CPA and ROAS.

Master organic growth : SEO, content marketing, viral loops, and community building (Reddit, Telegram, Quora).

Deploy hyper-targeted campaigns using predictive analytics and AI-driven tools (e.g., Looker, Tableau, AppsFlyer).

Brand & Creative Innovation Build a global FinTech brand through TVCs, influencer ecosystems, and PR (TechCrunch, Bloomberg).

Oversee high-converting creatives : UGC, interactive ads, and localized storytelling.

Partner with product teams to align in-app messaging with marketing campaigns.

Team Leadership & Scale Mentor a global-ready team (performance marketers, designers, data analysts).

Manage cross-border agencies (media buyers, localization vendors).

Allocate budgets for maximum global impact (test-and-learn frameworks).

Qualifications & Skills 7+ years in growth marketing, preferably in FinTech, SaaS, or mobile apps.

Proven success in scaling apps globally (user acquisition, retention, monetization).

Expertise in Meta / Google Ads, ASO, MMPs (AppsFlyer / Branch), CRM (Braze / SendGrid).

Data-obsessed : SQL, Google Analytics 4, and attribution modeling.

Leadership : Built / managed high-performing teams in fast-paced environments.

Bachelor’s / Master’s in Marketing, Business, or related field.

Why Join Us?

Pioneer global growth for a disruptive FinTech product.

Autonomy + Impact : Lead strategies that shape the company’s future.

Competitive package : Salary, bonuses, equity, and learning stipends.

KPIS Senior Manager, Marketing - FinTech App (Global Growth Focus)   User Acquisition & Growth   Monthly Active Users (MAU) :  Target X% growth MoM (e.g., 20% in existing markets, 30% in new markets).

Cost Per Acquisition (CPA) :  Maintain CPA below $[X] for paid channels (Meta / Google / TikTok).

App Installs :  Achieve [X] million downloads annually (local + global).

Engagement & Retention   Day 7 / 30 Retention Rates :  Improve to X% (e.g., 40% D7, 25% D30) via lifecycle campaigns.

Session Frequency :  Target X sessions / user / month (e.g., 8+ for high engagement).

Monetization & Revenue   Customer Lifetime Value (LTV) :  Increase LTV by X% QoQ through upselling / cross-selling.

Return on Ad Spend (ROAS) :  Maintain ROAS of [X] (e.g., 3x) across paid channels.

Global Expansion   Market Penetration :  Achieve X% market share in [Target Country] within 12 months.

Localization Success :  Measure conversion lift (e.g., 15%) post-localized campaigns.

Operational Efficiency   Marketing ROI :  Deliver X% return on marketing spend (e.g., 200%).

Team Productivity :  Reduce creative production time by X% via automation.

Bonus :   Virality :  Track referral K-factor (e.g., ≥0.5 for organic growth).

Brand Equity :  Improve NPS (Net Promoter Score) to X+ (e.g., 50+).

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