Marketing & Digital Officer

Marketing & Digital Officer

Location : Gulberg, Lahore

Working Style : Onsite / In-person

Reports to : BD Manager

Role Summary :

Support the business development and marketing functions through digital branding, lead generation, and research-based initiatives that enhance company visibility and outreach.

Key Responsibilities :

Plan and execute digital marketing campaigns on LinkedIn, Facebook, and other platforms.

Manage SEO, online listings, and company website for better visibility.

Design marketing materials such as brochures, presentations, and digital ads.

Conduct market research and competitor analysis to identify new opportunities.

Collaborate with the BD team to generate and qualify leads.

Coordinate company participation in exhibitions, PR activities, and campaigns.

Requirements :

Bachelors degree in Marketing, Communication, or related field.

1-3 years of experience in digital marketing or lead generation.

Strong writing, design, and communication skills.

Knowledge of digital tools such as Google Analytics, SEO platforms, and Canva.

Creative, proactive, and able to handle multiple projects simultaneously.