Google Ads Expert

X Up Brands is a dynamic and fast-growing company that manages a portfolio of e-commerce and Amazon FBA businesses. Our mission is to build on each brand’s legacy, preserving their unique ethos while leveraging our digital marketing expertise to maximize growth and profitability.

We are looking for a Google Ads Expert with in-depth knowledge of Google’s advertising ecosystem, including campaign structures, bidding algorithms, optimization tactics, and data-driven performance analysis. The ideal candidate must have proven experience managing large-scale campaigns across multiple verticals and demonstrate strong analytical problem-solving skills to improve ROI and campaign efficiency.

Key Responsibilities :

• Strategize, create, and manage Google Ads campaigns across Search, Display, Shopping, Performance Max, and YouTube.
• Leverage advanced understanding of Google Ads algorithms to optimize bidding, ad delivery, and audience performance.
• Conduct thorough keyword research, competitor analysis, and market insights to guide campaign direction.
• Manage and maintain Google Merchant Center — product feeds, diagnostics, and policy compliance.
• Identify underperforming campaigns and develop data-backed optimization solutions.
• Troubleshoot campaign performance issues and use problem-solving frameworks to address :
• Sudden drop in CTR, CVR, or ROAS
• Increased CPC due to competition or algorithm shifts
• Feed disapprovals or Merchant Center issues
• Conversion tracking discrepancies
• Keep up to date with Google’s latest updates, AI-based strategies, and Smart Bidding algorithms.
• Prepare detailed performance reports and insights highlighting trends, opportunities, and improvement areas.

Requirements

Benefits