Content Strategist / Manager

The Content Strategist / Manager will lead the planning, development, and execution of BigBaat’s content strategies to boost audience engagement, growth, and brand positioning. This role blends creativity with data-driven insights to create high-performing content ecosystems.

Key Responsibilities

Develop content strategy aligned with growth objectives.

Oversee editorial calendar and content pipelines.

Analyze audience behavior and adapt strategies to trends.

Work closely with creators, product, and design teams.

Optimize content for reach, retention, and engagement.

Ensure consistent tone of voice and brand representation.

Required Skills / Experience

5–7+ years in content strategy, editorial management, or digital media.

Strong storytelling and brand positioning expertise.

Experience with data-driven content decisions.

Ability to balance creativity with commercial objectives.

Familiarity with short-video and social media ecosystems.

Experience in social media, entertainment, or consumer tech companies.

Strong network with content creators and publishers.

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