Outbound Lead Generation Specialist (Cold Email Focus)

Job Title

Cold Email Outreach / Outbound Lead Generation Representative

Position Type

Full-Time, Remote

Working Hours

U.S. client business hours (with flexibility for campaign monitoring and response handling)

About the Role

Our client is seeking a Cold Email Outreach Specialist to generate pipeline through highly targeted outbound email campaigns. This role is responsible for writing effective copy, building prospect lists, managing deliverability, monitoring metrics, and passing warm leads to sales teams. The specialist ensures campaigns are strategic, compliant, and performance-driven, with a constant focus on improving conversion rates.

Responsibilities

• Prospect List Building :

Research and compile prospect lists using ZoomInfo, Apollo, LinkedIn Sales Navigator, Crunchbase, or other lead databases.

Write compelling subject lines, body copy, and CTAs tailored to prospect pain points.

Warm up sending domains and IPs with Mailwarm, Instantly, or Lemlist warmup.

A / B test subject lines, templates, send times, and CTAs.

Monitor replies, categorize responses, and flag interested prospects.

Ensure all campaigns comply with CAN-SPAM, GDPR, and CCPA.

What Makes You a Perfect Fit

Required Experience & Skills (Minimum)

Ideal Experience & Skills

What Does a Typical Day Look Like?

Key Metrics for Success (KPIs)

Interview Process

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