Senior Manager - Marketing

About Us : ACE Money Transfer is a UK-based multinational remittance company headquartered in Manchester, United Kingdom.

We provide secure, fast, and reliable online money transfer services to individuals in 28 countries across the UK, Europe, Canada, and Australia, with delivery in over 100 countries.

Our expanding portfolio also includes digital wallet services, real estate, and tech ventures in Pakistan.

Role Overview :  The Senior Manager - Marketing will lead and elevate the marketing function of ACE Money Transfer in Pakistan, driving strategic initiatives across global markets.

This role is pivotal in shaping ACE’s brand and growth journey as a leading cross-border fintech connecting millions of customers worldwide.

We are seeking a strategic and execution-focused leader who can blend data-driven performance marketing with brand storytelling - inspiring a high-performing team, collaborating with global stakeholders, and delivering measurable growth in customer acquisition, retention, and brand equity.

The ideal candidate will bring proven expertise in digital performance marketing, brand leadership, customer engagement, and a deep understanding of remittances, diaspora behaviour, and fintech innovation.

Key Responsibilities Strategic Leadership Develop and execute a comprehensive marketing strategy aligned with ACE’s vision to simplify global money transfers and accelerate digital transformation.

• Partner with the C-Suite on go-to-market strategies, customer-centric innovation, and organisational transformation initiatives.
• Represent the marketing function in strategic forums, providing actionable insights into market trends, customer behaviour, and brand performance.

Translate company objectives into data-backed marketing plans with measurable OKRs, ensuring alignment with ACE’s global expansion roadmap across the UK, Europe, GCC, North America, and Asia-Pacific.

Performance & Growth Marketing ​​​​​​​ Lead data-driven customer acquisition and retention campaigns across key digital channels (Google, Meta, TikTok, programmatic, affiliates).  Optimise ROAS, CAC, and LTV while scaling growth in new markets (U.S., New Zealand, and the Middle East) and enhancing performance in core corridors such as the UK-Pakistan, Europe-South Asia, and GCC-Africa.

3.

Brand Strategy & Customer Engagement Define and evolve ACE Money Transfer’s global brand identity, ensuring consistency across markets while tailoring messaging to local diaspora audiences.

Leverage personalization, segmentation, and behavioural insights to increase engagement and conversion across customer journeys.

Team Leadership & Capability Building   Lead and mentor a diverse, cross-functional marketing team in Pakistan across performance, brand, content, CRM, product marketing, and analytics.

5.

Product, Data & Innovation Collaboration.

Contribute to ACE’s innovation roadmap by identifying customer needs and emerging fintech opportunities.

Required Qualifications & Skills :   7+ years of progressive marketing experience, including 4+ years in senior leadership roles within fintech, payments, or technology-driven industries.

Willingness and ability to travel frequently to Islamabad / Rawalpindi headquarters and other key global markets.

Preferred Attributes.

ACE Money Transfer Profile : https : / / acemoneytransfer.com / company-profile   Powered by JazzHR