Growth Product Manager (B2C) — Activation & Retention

You will lead the growth workstream focused on the post-signup journey : onboarding, first-value, habit formation, and long‑term engagement. You’ll run a tight experiment program (A / B, holdouts, sequential rollouts), synthesize Userback feedback for qualitative depth, and partner with Engineering, Design, and Data to ship improvements that move the metrics.

What you’ll do

• Own the activation & retention strategy across the B2C funnel (signup → onboarding → first value → recurring value → winback).
• Run high‑velocity experiments : define hypotheses, success metrics, guardrails; design variants; coordinate builds; analyze results; document learnings.
• Instrument the journey with clear event taxonomy; ensure dashboards / funnels / cohorts are trustworthy and actionable.
• Translate Userback insights into action : triage, tag, and synthesize qualitative feedback; validate with quant; turn into clear problem statements and specs.
• Optimize onboarding & habit loops : progressive disclosure, checklists, templates, nudges, education, and lifecycle messaging.
• Reduce churn : identify drop‑off drivers; ship reactive and preventive retention tactics (e.g., in‑app prompts, save‑offers, reactivation flows).
• Partner cross‑functionally with Eng / Design / Data / Marketing / Support to deliver experiments and durable features end‑to‑end.
• Communicate openly : weekly growth reviews, experiment pipeline, post‑launch readouts, and roadmap updates.

Outcomes you’ll drive (KPIs)

Qualifications

Nice to have

How you’ll work

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