Digital Marketing Manager

REXEN ConsultancyIslamabad, Islamabad Capital Territory, Pakistan

5 days ago

Job description

Direct message the job poster from REXEN Consultancy

We are looking for an dynamic, Digital Marketing Manager to lead our ecommerce growth and online sales in the UK market—with a particular focus on high-impact social media marketing across Meta (Facebook / Instagram), Google Ads and TikTok.

This is a strategic and hands‑on role responsible for owning the entire digital marketing funnel, driving sales via our eCommerce platform, and building a strong brand presence in competitive online spaces.

Key Responsibilities

Own ecommerce marketing and online sales performance across all digital channels for the UK market.
Plan, execute, and optimize paid and organic social media campaigns on Google Ads, Meta (Facebook & Instagram) and TikTok.
Stay up to date with trends in e-commerce, digital sales platforms, and consumer behaviour.
Analyze data and key performance indicators (KPIs) to optimize campaigns and sales funnel performance.
Launch and promote products, seasonal promotions, and conversion‑driven campaigns tailored to UK consumer behaviour.
Develop and execute digital sales strategies to meet or exceed revenue targets.
Monitor and analyze campaign and sales performance metrics , A / B test strategies, and implement continuous improvements.
Lead content development for UK social media, including TikTok videos, Instagram Reels, posts, and stories in collaboration with creative teams.
Stay updated on UK social trends , platform algorithm changes, and emerging formats to keep content fresh and effective.
Manage budgets with a focus on ROI and efficient acquisition costs .

Requirements

3–5 years’ experience in marketing with direct responsibility for eCommerce sales and digital campaign performance .

Strong experience running paid and organic campaigns on Google Ads, TikTok and Meta (Facebook / Instagram) .

Proven ability to grow online sales through social media and digital performance marketing .

Deep understanding of UK digital consumer behaviour , eCommerce trends, and social engagement strategies.

Hands‑on experience with Shopify, Google Analytics, Meta Ads Manager, TikTok Ads Manager, Klaviyo, HubSpot , etc.

Excellent storytelling and content instincts for social platforms, especially TikTok and Instagram.

Highly analytical with the ability to use data to drive commercial outcomes.

Strong communication skills and ability to collaborate across departments.

Experience in a fast‑paced ecommerce or start‑up environment .

Ability to own sales pipelines end‑to‑end through paid media and digital strategies.

Passionate about social media, content trends, digital selling , and brand storytelling .

Creative, proactive, and highly organized with attention to detail.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

IT Services and IT Consulting

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Location : Rawalpindi, Punjab, Pakistan

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Digital Marketing Manager • Islamabad, Islamabad Capital Territory, Pakistan