Social Media & Growth Specialist

Appedology is looking for a results-driven

Social Media & Growth Specialist

to independently manage the

organic social media strategy and execution

for our

US-based brands . This is a

full-ownership role —you’ll be responsible for everything from strategy and content creation to publishing, community engagement, and performance tracking. The focus is entirely on

organic growth , with no paid advertising. Your primary goal will be to build an engaging and high-performing social media presence that drives

audience growth, engagement, and qualified inbound leads . Key Responsibilities

Develop and execute a 90-day organic growth strategy targeting US audiences across platforms such as

LinkedIn, Instagram, X (Twitter), and Facebook . Build and maintain a 12-week rolling content calendar to ensure consistent and strategic publishing. Content Creation & Publishing Create, schedule, and publish

15–20 high-value organic posts weekly . Write engaging captions, hooks, and CTAs while maintaining a US-based tone. Repurpose long-form content (e.g., blogs, articles) into platform-optimized formats like carousels, reels, and shorts. Collaborate with internal Design and Content teams for asset delivery while maintaining accountability for publishing accuracy and quality. Community Management & Lead Generation Engage with followers by responding to comments and DMs promptly (target : under 2 hours). Identify audience pain points and convert insights into relevant content strategies. Implement

organic lead funnels

(e.g., optimized link-in-bio, targeted CTAs) to drive inbound leads. Performance Tracking & Reporting Track and analyze performance metrics weekly and monthly. Present actionable reports with data-backed insights and recommendations. Coordinate with the SEO team to align content with trending topics for improved visibility. Key Performance Indicators (KPIs)

Focus Area KPI Target Organic Leads

Qualified leads generated from social media 8 per month Follower Growth

Monthly increase +10–15% Engagement Rate

Interaction per post +2–3% MoM Publishing Consistency

Calendar execution rate 95–100% Response Time

Replies to comments / DMs Under 2 hours Content Quality

Brand alignment and adherence 100% Requirements

Education :

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (mandatory). Experience :

3–5 years of proven experience managing

organic social media

for brands targeting

US audiences . Skills : Strong command of English (US tone and writing style). Proficiency with

Meta Business Suite ,

LinkedIn Page Management ,

Canva , and scheduling tools (Metricool, Buffer, Later, etc.). Familiarity with

SEO fundamentals

for content optimization. Strong short-form copywriting, organizational, and analytical skills. Job Skill

organic social media Total Positions : 01 Job Type : Full Time Shift : Evening No Preference Bachelorsor higher Experienced Professional Experience : 3 Years - 7 Years - 5 Working Days, Medical Insurance, Provident Fund, Market Competitive Salary

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